MARKETING COMMUNICATIONS THAT WORK

"Marketing Communications That Work" gives marketers a step-by-step, strategic framework for managing the communications development process in all major media.

In this one-day, hands-on workshop, seminar participants learn how to:

• Establish focused communication goals that can be measured in the market place
• Develop ownable, highly competitive brand positioning statements
• Define compelling brand character
• Develop leverageable strategic insights
• Develop focused, actionable creative briefs
• Confidently evaluate creative work and provide motivating feedback to the agency
• Use guidelines for evaluating TV and print advertising, direct response, interactive advertising, web pages, or sales literature
• Track results

Managers gain about a year of experience in just one day.
That's why top marketers ask us back again. And again. And again.