HOW TO EVALUATE MARKETING COMMUNICATIONS

TELEVISION, PRINT & INTERACTIVE ADVERTISING, DIRECT RESPONSE,
SALES LITERATURE OR WEB PAGES

How to confidently evaluate creative work and give motivating feedback to the agency

This hands-on, one-day workshop uses a unique process to help marketers master the evaluation of marketing communications and articulate comments to the agency

Seminar participants learn how to:

• How to look at communications
• How to determine if the creative work is on strategy
• How to trust your own response
• Use guidelines for evaluating television, print and interactive advertising, direct response, sales literature or web pages
• How to give comments to the agency
• Redirect the agency's creative work
• Present and defend creative work internally